New Brand with High-End Image
Traditional rice wine in China has the image of low quality, low price, old fashion. To appeal to the younger consumer group, RiceIn, who developed a high-quality rice wine that is processed with 98 manual steps with rice wine expert, reinvent this traditional segment with high-quality, modern rice wine that goes well with Chinese food at a retail price of USD 10.
Working with the InnoPartner team from their conceptual stage, RiceIn adopted HP Indigo capability of sandwich printing on transparent material. Consumers can see through the bottle while enlightened with the high-quality images on both sides of the label. 20,000 labels were produced in the first batch. RiceIn is planning to co-brand with other product brands in the next phase.
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